THE ASK
Redesign a product of a company that you believe could benefit from an updated original design. In addition, develop a new product that is consistent with the brand.
ABOUT THE BRAND
Adwoa Beauty is a contemporary, non-toxic, and gender-neutral brand that specializes in a variety of multicultural hair textures. Their products feature concentrated formulas, utilizing scientifically validated natural ingredients for quick and effective results. Adwoa prioritizes transparency, ensuring customers are fully informed about their products.
ORIGINAL
THE REDESIGN
PACKAGING DIELINE
MY ROLE
Art Direction and Graphic Design
CLASS
Packaging Design - Spring 2023