THE ASK
Introduce the Vegan McChicken Sandwich and inspire health-conscious urbanites in their mid-to-late 20s to try this new menu item.
STRATEGY
At McDonald's, we're all about bringing people together, no matter what they love to eat. Introducing the McVegan Sandwich – a delicious, plant-based option for those looking to switch things up. It’s all part of making sure there’s something for everyone to enjoy!
CONCEPT
Vegans Have Entered the Chat
POSTER
INSTAGRAM POST
MY ROLE
Strategy, Concept, Art Direction, Animation, and Copy
CLASS
Copywriting for Creatives - Fall 2023
